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Frequencies of Experience

Check out this latest gem by Mr. Pavlina. Original post: Click here.

I often think of life as a summation of different experiential frequencies, much like different musical instruments can combine to create a song. Some frequencies combine harmoniously while others would sound discordant if you tried to merge them.

What I find most interesting about this model is that it helps me discover when some frequencies are holding me back from having new experiences. I cannot always invite new frequencies into my life when pre-existing frequencies are anchoring me to a different range.

Usually I must detach myself – or at least loosen my grip – from some anchor frequencies, so I can float freely into the range of new experiences. Otherwise I’ll never have the opportunity to experience those new frequencies fully while I’m still shackled to the old ones.

If you try to stuff more and more tracks into a song without removing some old ones, you may end up with noise, not music. When the tracks play together, their frequencies interact, and the more tracks you add, the more complex the balancing act becomes.

In your own life, now and then you’ll need to do some frequency decluttering if you want to progress to new experiences.

Anchor Frequencies

When you want to flow into a new zone of experience, such as by pursuing and achieving an interesting goal, think about the old anchor frequencies that might interfere, and see if you can loosen your grip on them.

Do you have any anchor frequencies that would make you feel some resistance to your new path? Any worries about what other people would think? Any unwillingness to grow beyond your comfort zone? Any old habits you’d rather not release?

Whatever anchor issues you identify, it’s wise to start working on those now, mentally and emotionally. It’s important to start changing your relationship with the old frequencies, so you can create space to harmonize with new frequencies. Many people do a piss-poor job of this, which is why they remain stuck. They may be willing to embrace the new, but they’re not committed to relinquishing the old.

For example, if you’re contemplating a career change, start thinking about how you’ll say goodbye to the old career and how you’d like to frame those memories. Begin to align yourself with the goodbye experience before you leave.

When I moved on from game development and got into personal development in 2004, I framed my 10 years of professional game development as a nice phase of learning and growth but not one that I had to cling to for the rest of my life. I approached the transition like a graduation. This included declaring even unfinished projects over and done with. That wasn’t easy, but I knew I had to let go of the old, so I could fully embrace and explore the new.

This wasn’t a fast process, but before I could really focus on a career change, I had to spend months winding down my relationship with game development work.

Some of those old frequencies faded from my life. I stopped hosting a popular indie game developer forum and handed it off to some friends to keep it going. I stopped working on new games. I stopped doing any new marketing for my games. I let people know that I was closing up shop. I also had to mentally and emotionally let go of a lot of future plans and expectations along the old path.

Any anchor frequencies that might have kept me stuck in the old world had to be surrendered.

Crossover Frequencies

Some frequencies, however, were flexible enough to transition with me. I was able to bring some productivity habits along. I could still do some coding now and then. I brought my creativity, playfulness, community-building skills, entrepreneurial spirit, and explorer’s mindset into the new career.

Those compatible crossover frequencies served me well. They helped me retain some sense of stability while so much else in my life felt new and different. In the same year I started my blog, I also moved to a new city (from L.A. to Las Vegas) and joined Toastmasters to get into speaking. I had a new home, a new social circle, and a new business all in the same year – and a new child the year before.

One crossover frequency that I especially found helpful was growth. This is one of the ultimate crossover frequencies because we can always invest in learning and growth, regardless of how many transitions we go through. So you can also think about anchoring yourself to flexible frequencies – like growth – so you don’t feel so unhinged every time you go through an interesting transition.


When you’re facing a transition in life, see if you can identify some of your anchor frequencies and your crossover frequencies. Which aspects of your life will need to be released? Which can come along for the ride?

If you really look into this carefully, you may find some surprises. You’ll probably recognize some frequencies of experience that you didn’t realize were choices. You may spot areas where you’ve been clingy with anchor frequencies, but you didn’t recognize them as such. And you’ll see where you’ve gotten stuck when trying to transition.

When I wanted to transition from a scarcity experience with money to a more abundant relationship with money, I noticed that I was relating to money in a way that wouldn’t make sense on the abundance side. I had some habitual ways of interfacing with money that were serving as anchor frequencies and keeping me from progressing.

I might describe some of these anchor frequencies as stress and worry. Others involved making money such a high priority – giving so much thought to bills and rent each month. I thought about money pretty much every day. Another issue was focusing so much on my desire for more money. Would I be doing that if I were already in the abundance zone? Nope.

I realized that if I wanted to transition to a more abundant relationship with money, I wasn’t going to relate to it with frequencies like stress, worry, or intense desire. In fact, I realized that many days I wouldn’t even think about money. It would recede more into the background of my life, and it wouldn’t be such a foreground concern. Money would be like a reliable friend, and I’d also have a lot of fun with it – earning it and spending it. I’d have a chill, relaxed, and playful relationship with it. But worry about it, stress over it, or obsess over it? Nah… those were the old anchor frequencies that kept me in scarcity, so I had to let them go.

When I recognized that certain habits of thought and emotion were acting as anchors to scarcity, I realized that I had a choice to make. I had to put a stop to stressing, worrying, and over-thinking about money. I actually worked through the logic of that. Did those old frequencies help? Did they actually create more money? Were they effective? Reliable and consistent? Ha… nope.

These old frequencies sometimes got me to scramble to pull some extra resources together at the last minute, but that was an endless treadmill. There was no way that this way of thinking would lead to greater abundance. It was a foolish approach with no hope of success. Even if I did earn more money, I’d just have more to stress and obsess over, which seemed dreadful.

Once I understood the logic, I asked myself if I wanted to align with my best thinking or if I wanted to keep being illogical and foolish. I made a commitment to stop fretting and worrying about money, and I’ve done a solid job of honoring that commitment ever since. I do slip a little bit now and then, but barely. I’ve gotten really good at pulling my mind away from that old frequency zone and keeping it in the zone of abundance-aligned frequencies.

Abundance-Aligned Frequencies

What are some of the abundance-aligned frequencies then?

One of my favorites is service. Instead of fussing over my own sniveling problems, I think about what I can do that other people would appreciate. In my games business, I shifted my focus to creating experiences for people. That’s still a big part of how I think about my life and business today. I like crafting and delivering interesting experiences that people can appreciate – especially unique experiences they may not encounter elsewhere. I really resonate with the frequency range of investing in growth-oriented people. That connects to even more frequencies that I like, such as caring, mutual support, and co-creation. This range gets me taking a lot of action.

Can I share a simple observation with you? When I see people who are stuck in scarcity, they’re almost always expending way more thought and emotion in dealing with their own personal or family problems than they invest in thinking about serving other people in the world. They anchor their focus inward instead of outward. Is it any wonder that they’re anchoring themselves to scarcity frequencies? So don’t hide. Get out there and engage with the world.

Another favorite is creativity. I love, love, love the frequency zone of creative projects. This feels like a solid home base for me. I’ve created millions of words of published material, and I never get writer’s block. I know that I can always create, and many years of feedback tells me that there are always people who will appreciate these creations. I’ve been a professional creator of some form or another for about 30 years now, and I expect that to continue. Note that this is also a frequency range where lots of action happens.

Also note that actually creating is NOT the same frequency zone as thinking about creating, typing up to-do lists, or otherwise procrastinating on creating. I spend WAY more time writing and publishing than I spend thinking about writing or reading about writing. Some planning is good if it helps you get organized, but is your planning driving projects through to completion? How much of your creative work is getting into people’s hands? Appreciation and abundance are very compatible frequency zones, very often arising together.

Other favorites are exploration, playfulness, and fun. I’m one of the most fun-loving adults that I know, and so is Rachelle. Do you know any other couples who spent 30 days in a row going to Disneyland? We enjoyed every day of that experience. I love being married to a woman who makes me laugh so much, and I love to make her laugh as well. Living with her is immensely entertaining. Even when she’s not trying to be entertaining, she just is.

People who remain stuck in scarcity are so ridiculously tolerant of their old anchor frequencies. They remain clingy with frequencies that clearly aren’t compatible with abundance. Abundance-aligned people have decided not to be so tolerant of those incompatibilities.

Investment & Surrender

One of the most critical self-development concepts to grasp is that where you invest your energy is a choice. You don’t have to remain loyal to old anchor frequencies. You have the option of surrendering those old frequencies and moving into a new range.

To shift your frequencies often requires a real commitment. Don’t even think about trying to half-ass it.

I don’t see any way I could have flowed into such an abundant relationship with life if I was willing to tolerate a relationship with ongoing worry, stress, and obsessive thinking about money.

How do you really surrender the old frequencies that no longer serve you? You reframe them as something that you’ll never want to revisit.

I reframed my old frequencies as stupid, idiotic, dumb, pointless, moronic, foolish, and utterly ineffective. It was illogical through and through to align with those old frequencies. They don’t work. They never worked! Only a great fool would cling to them. Do I want to be a great fool? No, I don’t!

Whenever my mind catches itself backsliding, it generates a huge load of warning signals that prevents it from staying there. It’s like noticing a skull and crossbones on a bottle of poison that you’re about to drink. This makes the whole brain light up with a super strong, “HELL NO!” signal.

I recommend that you do something similar. Stop trying to have a cozy relationship with anchor frequencies that are keeping you stuck. Break up with them instead. And I mean really break up. Dump them for good. Kick them to the curb. Make a “never again” resolution not to engage with them.

Yes, you may slip now and then. Slipping is to be expected, but when you slip, don’t fall. Catch yourself. Remind yourself of your best reframes for the old frequencies. Tell yourself which frequencies you want to engage with instead. Work through the logic of how you’re going to relate to those old ranges henceforth. And then hold yourself to that logic. Remind yourself to honor your best thinking.

Your thoughts and feelings exist in certain frequency ranges. If you want to invite new experiences and results into your life, you almost certainly need to adjust your thoughts and feelings too. While it’s nice to imagine what you’re new reality will be like, it’s even more important to start boxing out your old reality by cordoning off the old anchor frequencies. Remove the old ropes that kept you docked, so you can set sail and float over to new destinations.


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How to Shift Into a New Reality Faster

By Steve Pavlina

Last night I had a vivid dream where Rachelle and I were students in a spirituality seminar. The theme was about embodying your higher self. We were the only two people who showed up for it, waiting for the instructor to arrive. I realized that I showed up in my pajamas, and I thought to myself, Well that makes sense because my higher self surely likes pajamas. I don’t recall any part of the dream where I deliberately dressed that way, and my clothing morphed into a different outfit later in the dream, but that’s the nature of dreams. In a dream the flow of events can be very fluid and flexible.

Physical reality can behave like that as well sometimes, especially because physicality is a bit of an illusion. I was listening to an audiobook last night that said that if we could remove all of the empty space from our human bodies (inside our atoms and molecules), then all of humanity could be compressed down to the size of one sugar cube. Our nature is more energy-based than truly physical, and energy is very flexible.

So why does it seem like we’re so solid, and why does our waking reality apparently change so slowly, relative to how quickly we can make changes in our thoughts or dreams? One answer is that the energy patterns support that sense of solidity, like energetic ice crystals. Stable patterns create a seemingly stable physical reality.

Be Water, My Friend

If we want to change those energy patterns, one way to do that is to shift their frequency first. Make the patterns less solid and more fluid. So instead of solid ice, transform those patterns be more like water instead. Remember Bruce Lee’s advice: “Be water, my friend.”

Ok, sure. But how?

One simple way to do this is to literally eat more water, as in raw, water-rich fruits and vegetables. Through many years of experimentation with raw foods, I’ve noticed that it’s way easier to shift my experience of reality when I eat raw versus cooked foods. Sometimes the change can be very dramatic.

If I want to stabilize my reality and lock it down, eating more cooked and processed foods is a reliable way to do that. Life changes more slowly when I eat that way.

If I want to have a more fluid experience and make sweeping changes or open myself to fresh possibilities, I know it’s wise to start by lightening up my diet and eating more raw foods, if not entirely raw. I’ve written previously about how it’s easier to manifest intentions when eating raw, like those intentions somehow become a lot more powerful. The energy patterns of raw foods are very different from those of cooked foods, so perhaps that has something to do with it. I just know that when I want to amp up my manifesting game, raw foods make a huge and obvious difference.

Sometimes it’s nice to stabilize reality and lock it down into a more icy mode, so I can slow down the rate of change. I don’t always like the shifts of being in water-mode for too long, which can feel like being tossed around in the currents.

This month I’m doing a 30-day challenge of drinking a quart of fresh juice each day, and I got a new juicer a week ago to make that easier. I know from experience that this can be good for my physical energy and detox, but this time I also want to test how it affects my ability to manifest different kinds of intentions and to make bigger shifts in my reality. I’m not having juice exclusively like I did for 30 days back in 2008, but I do want to see if having juice each day makes a difference. I expect that it will. I’ve been doing this for about a week already, and I perceive some interesting shifts happening. It feels like life is taking on a more fluid quality and that it’s not as solid as it was before. Shifts are happening in areas that were previously more fixed and solid.

You might be wondering: Can I just drink more water to get the same effects? In my experience, no. Drinking more water doesn’t seem to make much difference. Even when water fasting for 40 days straight, I don’t think it amped up the flow of my life nearly as much as eating raw foods, and water fasting didn’t feel particularly spiritual to me. Maybe there are some extra benefits in the energy signatures of plants that we aren’t getting with water alone.

The Simulation Perspective

Another way to make reality more fluid is to practice the subjective perspective. Remember that we could be living in a simulation. This perspective reminds me that more is possible because the Simulator can always create changes.

It’s also crucial to release the grip on the objective perspective if we want more fluidity and flow in life. Thinking of reality as physical and objective is a great way to slow life down to a crawl and to lose the ability to participate in directing the flow as powerfully. When I slide into that mindset, it feels like I have to self-power all the changes I want to make, and that’s just exhausting after a while. It’s 100x easier to create changes with reality’s cooperation.

If you want more help with this perspective, the Submersion course is a 60-day deep dive into the subjective mode of relating to reality, and there’s also a free three-part intro to subjective reality to get you started.

I’m leaning towards going through Submersion myself this Fall, so I can do a concentrated deep dive into practicing the exercises every day. If other people are interested, perhaps we could make this a more social experience – do the exercises together and share our results. We could even do some group intention experiments along the way, much like we did with the fun and transformational Million Dollar Experiment. We never included a social layer with Submersion like we did with more recent courses like Amplify and Guild. I think I’m up for hosting a social version of the course if there’s enough interest – just let me know via my contact form if this appeals to you. Maybe we could have weekly calls as we go through the course together.

Release Ice People; Embrace Water People

That leads into yet another way to make life’s energy more fluid, which is to connect with other people who want to experience more flow and flexibility – and to invest less time and energy in people and experiences that are very fixed and solid.

So less time with ice people. More time with water people. It’s up to you whether you want to be around gassy people. 💨

Other people’s energy patterns can and do affect us. If you connect with scarcity-minded people often (online or offline), that is going to nudge your own energy patterns to shift towards scarcity as well.

One improvement I noticed when I dropped social media years ago was that I felt a lot freer, and life seemed to become more fluid and flexible. I think that’s because the people I’d interact with most often on social media were the biggest social media addicts, and that wasn’t a great influence. So consider that if you’re very active on social media, you might be encouraging addictive patterns in yourself by engaging so often with social media addicts.

Moreover, consider if you truly resonate with the overall energy pattens of the various services you use. While I enjoyed the ride of being active on Twitter, Facebook, and Instagram for a while, the experience eventually felt too circular and repetitive, and I’m so glad that I deleted those accounts to let my own energy become more fluid once again. It was good to remind myself that more is possible, and I’m happier for it.

Setting Spiritual Intentions

Lastly, we can also shift energy patterns by setting different kinds of intentions. Instead of setting such objective and mundane intentions or goals, focus on more spiritual or energy-based intentions. Point your thoughts towards fresh possibilities.

This doesn’t require any belief. You can pick up and use spiritual frames as easily as putting on a pair of sunglasses. Then release those frames when you’re done. Holding fixed beliefs, even if you think they’re spiritual, just makes you icier, and it takes you away from being more fluid. So don’t try to believe anything. Just explore, test, and play.

We don’t really know how this reality works, but we can still explore what’s possible. Perhaps our biggest risk in life is leaving so much potential untapped because we didn’t explore enough.

Here are some spiritual intentions you can try for yourself. See what effect they have.

  • Show me truths about reality that I haven’t noticed before.
  • Show me aspects of reality that have been previously hidden from me.
  • Bring other members of my soul family into my life now, and help me recognize them.
  • Show me how reality really works.
  • Lighten up my energy.
  • Show me shortcuts.
  • Show me what more is possible.
  • Move me back into the flow of the possibility space.
  • Show me a spiritual solution to this problem.
  • Show me how powerfully I can manifest my desires.
  • Help me release misalignments that have been keeping me stuck.
  • Help me forgive.
  • Help me let go of these burdens.
  • Show me what peace feels like.
  • Show me what abundance is really like.
  • Move me into the flow of abundance, and help me release my attachment to scarcity for good.
  • Show me what my life purpose can be.
  • Help me find happiness.
  • Help me find and experience love.
  • Bring me someone to love and cherish.
  • Help me have way more fun in life.
  • Show me my next travel destination.
  • Bring me an inspired idea with the energy to act on it.
  • Let me be of service to someone today.
  • I often like to hold that last intention when writing new articles. It feels so good to write with the intention that someone out there might benefit.

Intentions to express caring for people, even people you don’t necessarily know, can be very powerful at shifting energy, especially if your icy patterns have been rooted in neediness or lack.

If you want to change your life, consider what kinds of intentions contributed to your recent experiences, and set intentions that are energetically different. Don’t keep the same goals. Don’t keep holding the same thoughts.

Intend Lightness, Fun, Flexibility, and Abundance

I got so stuck when I was in my 20s by focusing on individual success and achievement. At one point those patterns served me well, but eventually they just kept backfiring, and I had to go through a bankruptcy to finally break free of that energetic stuckness. Sometimes patterns that serve us well can betray us later on, so we can keep progressing.

Afterwards I began setting different kinds of intentions. I held intentions to be of service, to have a lot more fun in life, to move away from stress, and to enjoy being with people I liked. I elevated purposeful and enjoyable work ahead of struggle-based work. I made fun and happiness higher priorities than money.

I welcomed money into my life too, but only as a friend and ally, not as a source of stress or worry. I welcomed the flowing-water form of money, and I let go of the icy version of money. Consequently, money has been a good and reliable friend to me ever since – for 23+ years now. I wish I had understood in my 20s how easy this could be instead of making everything so difficult.

Intentions to serve others, to be generous, and to contribute are especially powerful because they contradict scarcity-mindedness. When you’re worried about meeting your own needs, it will seem like you don’t have the capacity to give to others. I sure felt that way too when I was broke. But focusing on my own needs just kept me broke, year after year. It was only when I explored intentions and actions that seemed ludicrously out of sync with my scarcity-based reality that I finally became more fluid and shifted. Within a year my life was radically transformed.

You can’t give much when you’re broke, right? So if you consistently give to others like you’re not broke, you can’t be broke. Those energy patterns are incompatible. This doesn’t mean giving what you don’t have, and it doesn’t mean giving in a way that makes you worried or stressed. It means giving what you feel is the best of yourself and in ways that feel good to you. I love to give insights and encouragement and to share from direct experience because that lands in the range of the best of what I have to give. It feels good to me, and other people have told me many times that they appreciate it. So that form of giving keeps me in a very fluid range.

At our best we are water creatures. Even biologically we’re essentially water apes. Remember this when you catch yourself mistakenly thinking that you’re an ice ape. Being an ice ape is cold and frustrating. Being a water ape is a lot more fun. Even so, the benefit of trying to be an ice ape for a while is that it helps us to profoundly appreciate all the wonders of being a water ape.

Be a water ape, my friend. 🌊🦧

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How to Win Against Your Favorite Distractions

By Steve Pavlina

What can you do when you realize that you’ve been wasting a lot of time succumbing to distractions, like endless social media or consumption-based activities, and it’s making you feel empty, hollow, disappointed, or even ashamed of yourself? How can you reboot and get your life (and your character development) back on track?

A key here is to raise your awareness of how this behavior pattern is punishing you and what you’re missing out on. And that’s the truth – you’re missing out on tons that life has to offer when you stick with the low-hanging fruit of repetitive but unfulfilling actions.

One way I like to do this is to maintain a clear line of sight to goals that are compelling. The goals have to be a lot more fascinating and stimulating than the distractions, and my goals need to provide emotional endurance that won’t easily fade. Otherwise the distractions will win. Limp goals won’t work.

Keeping long-term goals in our awareness requires a lot of refreshing. For many people this means looking at our goals and thinking about them every day or even multiple times per day. That’s a good test to see if the goals remain interesting or compelling or if they only look good on paper but don’t actually motivate action consistently.

I like to engage with my goals every day, and I’m constantly tweaking, refactoring, and refreshing them to keep them aligned with strong and persistent motivation. When I feel a goal becoming too mental and not thrilling enough, I know it’s dying and that I won’t likely achieve it till I pull it back into the emotional space. This is where reframing skills are a godsend.

Then comes the realization that with enough action and persistence and learning from mistakes, those goals can actually be achieved. Those experiences can be had. Are they better than Facebooking and video games? If not then the goals are no good and ought to be changed because those services are competing for your attention these days.

The future will introduce even more compelling distraction invitations, so your future goals will need to be even more competitive with those other services. If your goals can’t even out-compete today’s offers, you really have no chance in the years ahead. So you’d better learn how to pull ahead – and stay ahead – of those distractions today.

For some this may seem disheartening. I actually see it as exciting though. Why is reality providing so much temptation? Is it to pull you away from your goals and make you feel like a loser? No! It’s to invite you to up your goal-setting game. Stop setting such bland and wimpy goals. Set goals that scare you, that will radically transform your life, that will sculpt your character beautifully. Leap into spaces that you’ve never explored before.

Most importantly, your goals must be personal. You can’t just rip them off from other people and expect them to have much motivating power. My best goals feel like goals that no one would set but me because they fit me and my personality in such a unique way. If your goals are generic and other people could just as easily set them, they probably won’t motivate you consistently.

A good goal is like a personal mission. It’s for you and you alone. Even if a goal involves a team project, your contribution is uniquely personal. A good goal dives deep into your private space of personal meaning. It’s part of your story, not someone else’s.

So please please please dump those lame-ass goals that you could read anywhere else online, like the ones to lose weight, make a certain amount of money, etc. Video games provide way more compelling goals than those.

You can still do some of those distracting activities for variety if you truly value them. Rachelle and I love watching TV shows and movies together, and sometimes we play video games. But those are filler activities around other goals, and they do provide value in a way that doesn’t feel empty or hollow. I often find inspiration in fictional worlds. I probably wouldn’t even be doing what I’m doing today if not for Star Trek, for instance, since that inspired many of my lifestyle decisions. Watching certain shows together is a fun bonding experience for us too; we often discuss them afterwards, even pausing to discuss while we watch.

I don’t have Facebook, Instagram, Twitter, or many other social media accounts since I don’t feel those services add enough value to my life today. I did find it interesting to explore them, but not to the extent of having them pull me away from more interesting goals. I do have Netflix, Apple TV+, Audible, YouTube, and other accounts that I appreciate. This is guilt-free. This kind of engagement actually builds enthusiasm for other goals if done right.

A good question to ask is: Would I appreciate having this account for another year (or five)? If not, that’s a good reason to cancel it.

When you compare your goals to your distractions, do your goals rise above your distractions enough that you’re going to feel a sting if you don’t work on your goals for a month or so? Do your goals compel you to take action? Do you find it necessary to put off non-goal actions, so you can advance your goals?

It’s one thing to feel disappointed if you’ve wasted some of your life spinning in circles, but that isn’t enough by itself. It’s vital to be aware of what specifically you’re sacrificing if you don’t invest in something more meaningful. With a vague feeling of disappointment, going back to the distractions will remain the go-to treatment.

With a more specific feeling of disappointment where you develop high awareness of the progress you could have made but didn’t, it will be harder to return to distractions and not work on your goals. You’ll see that you’re delaying experiences that matter to you. You’ll see that you’re holding your character back from what you could become. You’ll see more of the specifics that you’re missing.

Your challenge is to create a vision of how you want your life to be, and then keep evolving that vision to make it personal, meaningful, and incredibly compelling. Arnold Schwarzenegger used to put up pics of bodybuilders on his bedroom wall, so he’d stay connected to the vision of how he wanted his body to be. While other people inspired him, he evolved those socially inherited goals into his own personal vision that mattered to him, and he infused a lot of his own personality into his goals. When he tried to pursue goals that other people set for him, like while he was in the military in Austria, he failed miserably.

I really love setting and achieving interesting goals. It’s hard as hell sometimes, and there are occasional setbacks to deal with, but in the long run that just makes the journey more rewarding. I especially love the long-term character sculpting effects. Even for goals I didn’t achieve (or that took longer than I expected), I still appreciate the character gains. I love the creative challenge of figuring out what to do next with my life.

When your goals become compelling enough, distractions become boring by comparison. You can still engage with side hobbies and entertainment if you want – I definitely do – but let those pursuits serve the big picture of where you want to take your life and character. I love the added stimulation and inspiration that comes from a variety of input, but if I overdo that, I’m really going to feel the sting of not making progress on my goals. I’ll be very aware of what else I’m not experiencing.

You have a lot of power to sculpt your experience of life. You can let other people direct your experience, and that’s okay for a while, but the long-term invitation is to do your own conscious sculpting and directing. I really enjoy helping people with those efforts since it’s so rewarding to see people take charge of their lives and create the kinds of experiences they truly appreciate.

Mutual appreciation is what this game is all about. Consider that even those services that you denigrate as distractions were probably created by people who hoped you’d appreciate their efforts. What you call a distraction was someone else’s life’s work. I like this framing because it helps me see that when I’m ready to let go of a service that has run its course for me, I can let go with some appreciation and respect for the value it did provide. I can even thank those services for how they helped me discover what other kinds of experiences I really want to have.

So realize that your distractions are actually trying to help you. If your distractions are more compelling than your goals, look to your distractions for insights about how you could set goals that are more engaging and meaningful for you. Clarify what you don’t like about those distractions, and challenge yourself to design experiences that are better than what they offer. If you can’t beat what those services provide, then you know you have more to learn about how to consciously create better experiences. And then you can actually engage with those services on that basis. You can use them as learning tools and stepping stones to discover how to set better goals and to create better experiences.

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Why Bigger Goals Can Be Easier to Achieve

By Steve Pavlina

An unusual insight about why it’s often easier to achieve goals that seem bigger than anything you’ve done before.

Acknowledging Your Old Story

When I was in my scarcity phase of life, I was very sensitive to prices. Since money was tight, I saw anything free as so much better than anything paid. If something cost $5, that would feel sooooo different than free. Even $1 vs free was a big deal. If I would buy a veggie sandwich at Subway, I would skip the avocado for $1 extra, even though I loved avocado. Would that $1 difference really matter? It felt like it mattered.

There’s still a part of my mind that thinks this way today because I conditioned it to think that way in the past. But it’s also linked up with relatively low-cost expenses because that was my training data set at the time.

As my income increased, I formed different associations to more expensive items. So part of my mind still wants to run extra assessment cycles over the difference between a $5 and $10 option, but when I think about a $500 vs $1000 expense, those land in my abundance training data set, so that seems easy because I don’t have major negative associations to those kinds of expenses. Consequently, it feels like $500 expenses are cheaper than $5 ones because I have less resistance to spending an extra $500 than I do to spending $5.

Same thing goes for taxes. Paying a $50K tax bill seems easy. Paying a $1K tax bill seems more painful. Those two tax bills are associated with different training sets and different chapters of my life.

Even today I will often think more about whether a $5 expense is worth it, but I can spend $500 like it’s just free money.

This also applies to the income side. It feels difficult to try to earn an extra $100. But earning an extra $20K or $50K is easy, and earning an extra $100K just seems fun and flowing. And I think that’s because with respect to those numbers, I’m not struggling with past associations getting in my way.

So that’s an interesting oddity about moving into a fresh Chapter 2 reality. It gives you a chance to break through your old associations and write a new story for your character.

Stretching Your Intentionality

Trying to fight or overcome my character’s pre-trained tendencies keeps me stuck in Chapter 1. But if I skip ahead to Chapter 2 in my imagination, there’s a blank page where I can write something new, if I’m willing to take the leap into unexplored territory.

This is one reason it’s so important and useful to stretch your intentionality further forward. Stretch beyond the story that’s already been written by your past, and extend your mind and goals into open spaces. You can often make much faster progress that way.

This requires the willingness to stretch your character and identity. Can you start seeing yourself as a different person? It helps if you’re able to stretch your character into some unexplored territory where you can begin writing some fresh story, so you can bypass some constraints of your past story.

It’s a bit like moving to a new city or going to a new school. If no one in the new territory knows you as your past self, you have more freedom to write a fresh story. I felt like I became a different person each time I had a significant move or school change. Same goes for getting into a new social circle.

It’s extra crucial to connect with a social group that gives you room to grow and that won’t keep associating you with your Chapter 1 self. It’s best to loosen up those connections that will resist your efforts to write some fresh story for your character. I think we do a good job of this in CGC by fostering a culture that encourages exploration and change, not tying anyone to stick with their past selves. You probably won’t find many members here who’d try to talk you out of writing a fresh chapter of your life story, but I know that some members struggle with other social connections that resist those kinds of changes.

Keep in mind (and in heart) that when you break free and begin writing your Chapter 2 story, you encourage others to do the same, even if they may initially resist what you’re doing. You’re not really serving anyone by clinging to Chapter 1.

The Power of Unwritten Story

One pattern I see frequently in people who have some great transformational breakthroughs is that they stop focusing their attention where the resistance is, and they head for fresh territory. They start writing their new story where the story hasn’t been written yet.

Chapter 1 is the story of the old reality. That’s where all the problems and difficulties are. It’s so tempting to focus your attention there by saying, “I need to clear all of this out, and then I can begin writing Chapter 2.” But that will almost always keep you stuck in Chapter 1, which will just keep generating more of the same kinds of problems to anchor you there. You’ll probably never make it to Chapter 2 with that approach. Usually life doesn’t reward this approach very well either. You probably won’t get much cooperation, so you’ll have to self-power your way through every little problem and project, which becomes exhausting after a while. I really don’t recommend this.

It seems like a cheat to start writing Chapter 2 before you’ve finished Chapter 1, but is it really? If you were writing a novel or a movie script, would your best inspiration and motivation come from writing about the old reality? Do you think George Lucas got inspired to write Star Wars by thinking about a farmer boy with some droids? Did he finish writing Chapter 1 before giving much thought to what would come next? Seriously… who finds the inspiration for great story from anything in Chapter 1? You may begin writing there, but the inspiration for the story comes from much further along.

When people focus on Chapter 1 goals – the telltale signs being that the goals are super objective (often numbers-based), lack motivational fire, and don’t involve any meaningful character or identity shifts – they usually don’t get very far with them. And they often wonder what’s the point. And they’re right. There’s little point in working on such goals. It’s like watching Luke Skywalker setting quarterly goals to optimize the farm.

You’re munching on your popcorn watching Luke on the screen, and your mind is wondering when the real story will begin because you know that you’re just seeing the pre-transformational backstory during the first several minutes.

And oddly it’s easier for Luke to become a Jedi than it would be for him to optimize the farm. When he leaves Tatooine, he’s free to write fresh story. While his new reality may seem more daunting, it’s also 100X more motivating, and that makes all the difference in the galaxy.

He still, however, takes his (newest) farm droids with him on his new journey, so he doesn’t entirely break free from his past. But that doesn’t matter because he’s writing such a completely different story that the droids can’t offer any meaningful resistance. They get swept up in his new story too and become helpful allies. C3PO’s whining serves as humor and to remind us how much Luke has grown, but C3PO is powerless to derail Luke’s new story.

I find that to be the case in real life as well. When writing fresh story, I still carry elements of the past with me, but they no longer serve as anchors to resistance. The new story gives those old story elements new meaning. For instance, fretting over a $5 expense serves as a reminder to appreciate abundance and not to take it for granted, and that actually sweetens the experience. It also makes it easy to relate to people who struggle with finances because that mode of thinking is still with me. I wrote some extra script after that part of my story, but scarcity thinking is still part of my story. The scarcity mindset plays a different role now, anchoring to gratitude and compassion instead of to resistance and frustration. Sometimes I think of it as cute, much as you could see R2D2 in that way.

Finding Your Best Motivational Fuel

Chapter 1 doesn’t provide the motivational fuel to get through Chapter 1. That fuel comes from hooking your body, mind, heart, and spirit into Chapter 2 and beyond. Once you anchor your intentions into your new reality and your new identity, your perspective on Chapter 1 will shift. How this plays out is different for everyone, but it generally involves finding shortcuts that speed you through Chapter 1 and/or realizing that some of the old problems don’t even need to be solved or dealt with anymore.

Did Luke ever go back to Tatooine and wrap up his affairs with the farm? Did he inherit the place from his uncle and aunt after they died? Did the Empire seize it for unpaid taxes? Did he turn it into a rebel burner commune? Does it matter?

It’s hard to find people who regret getting into their Chapter 2 story, even when the transition out of Chapter 1 is messy and inelegant (which it usually is). The #1 regret is that people wish they’d done it sooner, often many years sooner. People regret spending so much time figuring out, optimizing, and trying to advance their Chapter 1 story. In retrospect, they look back and wonder why it took them so long to progress to the juiciest and most engaging parts of their story arc. In many cases they waited until life kicked them out of Chapter 1, and they were forced by circumstances to finally get into Chapter 2, but then it wasn’t the Chapter 2 experience they’d have chosen if they’d done it more consciously and deliberately.

Look at your goals and ask yourself if you’re drawing motivation, inspiration, and story progression from Chapter 2 and beyond… or if you’re still trying to optimize the farm. You can tinker on the farm – that’s your choice – but life won’t likely open up the floodgates of support and synchronous aid till you make a more interesting story pitch.

Your own body is unlikely to cooperate much with a Chapter 1 story pitch either. It probably won’t fill your heart with the best motivation and your mind with the best idea flow until you give it a compelling reason to amp up the energy flow. That compelling reason won’t be found in Chapter 1.

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Spiritual Marketing

"The Seven Sages"

Original Post: March 16, 2021 –

In January I deleted my Facebook and Instagram accounts, so I launched the new Amplify course without social media and with no advertising. I did share the invitation video on YouTube, but it only had a few hundred views there.

I felt attracted to the idea of pulling my business focus inward. Instead of reaching out to people on other sites and platforms, I wanted to just focus on the community that’s closest to my central online world – namely my blog readers, email subscribers, course customers, and CGC members.

I really don’t need social media or advertising to run a sustainable business and have a good life, and the closer I stick to the core audience, the more I seem to enjoy the experience. That’s good for my motivation too.

One of the key themes I’ve been sharing in the Amplify course is how important it is to focus on your relationship with your creative flow. Be wary of anything that potentially weakens or damages this relationship.

I like to practice what I preach, and every time I develop a new course, it makes me think more deeply about how to apply the ideas to my own life and work. I always make some improvements because of that.

I think this launch would have been a bit higher if I’d spent thousands of dollars on Facebook ads like I did with the Submersion and Stature launches. The ads were profitable in the past. But that requires having a Facebook account, and I like not having one right now. So I willingly let that extra revenue go. Being Facebook-free is worth it.

Alignment, Motivation and Positive Relationships

I’ve also found that when I focus on alignment, motivation, and positive relationships instead of income as a top priority, my income always seems to be just fine. Plenty of support flows my way with relative ease.

Moreover, I also find that when I let go of misaligned ideas, it frees up my mind to receive much better ideas. For instance, when I let go of advertising revenue, the following year I started doing live workshops, and I met my wife Rachelle at the very first one. I’d much rather have her in my life than the ad revenue. And my income is better today than it was with the ads anyway, even though my web traffic isn’t nearly as high as it was back then. Plus I feel a lot more aligned and motivated by my current income streams. I didn’t want to be in the business of selling ads.

There is one very weird thing that I do marketing-wise though. I do it because it only takes a few minutes, and it somehow seems to work. I don’t enitrely know why it works, but I keep seeing evidence that it’s having a positive effect.

Spirit Guides

Whenever I launch a new course, I put out a certain type of spiritual request. In my mind’s eye, I gather a bunch of spirit guides together and ask them to find people who’d be a good match for the course and to nudge them to join, such as by giving them encouraging signs or synchronicities. I picture myself chatting with the guides to tell them about the course and what it will do for people. Then I ask that if they know any humans who’d benefit, to please direct their human clients to the course. I let them figure out how to do that.

To me this is just a frame. No belief in spirit guides is required since it’s just an action. It’s quick and easy, and I figure it can’t hurt. And it does seem to work. I always hear stories of interesting synchronicities and signs that people experience that nudged them in the direction of the course. This encourages me to keep doing it. In fact, I actually have this as a to-do item on my course launch checklist now, so I remember to do it each time.

Would you be surprised to know that I’m not the only creative pro who assigns tasks to spirit guides like this? I know some other people who use a similar method, and they seem to find it effective too. And again, it’s just an action, so you don’t have to believe in spirit guides to do it.

Beliefs VS Tools

I think tools are more useful than beliefs – a belief is just a tool that you’ve glued to your palm (or your eyeballs).

I wouldn’t rely only on this one spiritual marketing idea, but it’s a good example of an aligned action that I feel no resistance to doing. Hence it seems like a better tool to keep in my toolbox than being on Facebook, which I do feel some resistance to doing.

Sometimes moving away from resistance and towards new areas of flow takes you in unusual directions. I like it because it adds some spice and variety to life, and it keeps my creative work from feeling too boring or predictable.

I think a lot of people fear that if they let go of a tool or opportunity that’s a partial match, they won’t find anything better to replace it with. Maybe it will just hurt their business. I prefer to have more trust in my intuition and to place more value on my happiness. That makes me feel more resourceful, and I eventually come up with better ideas that feel more aligned and which are actually more effective.

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How to Build a Successful Online Business

How to Build a Successful Online Business

Original Post: February 12, 2008 –

I love the lifestyle that comes from running an online business. I get to work from home each day, set my own hours, choose my own projects, and enjoy abundant income. It’s hard for me to imagine how I’d feed myself without the Internet. When I think about income generation, I immediately think of the web.

I was talking to a successful entrepreneur recently who pointed out that building an online business is an exercise in personal development. He’s absolutely right. I’ve probably learned more valuable life lessons from my entrepreneurial pursuits than from any other areas of my life. Running a business tests you in so many ways — your self-discipline, your intelligence, your communication skills, your focus, etc. If you’re lacking in any of these areas, your business results will reflect it.

The real world of business can be unforgiving. Success is rewarded. Mistakes are punished. The benefit is that it keeps you honest. You can’t settle for weakness, laziness, and bad ideas, or your business will fail. There’s a huge chasm between an idea that sounds good and an idea that actually gets implemented and succeeds under real-world conditions. Anyone can come up with good ideas, but most people can’t successfully implement them.

Some people can’t handle the pressure of running their own business. They worry about the risk of failure. They’re looking at it from the wrong angle though. That risk is precisely the point. Risk is what helps you grow. It makes you stronger. An entrepreneur who fears risk is like a bodybuilder who’s afraid of barbells.

There have been times when I had to deal with tough problems, like having bills due but no money to pay them. These problems made me dig deep inside myself. My business compelled me to grow into the kind of person who could handle these sorts of things. I learned to trust myself to work hard, to stay focused under pressure, and to even enjoy the process.

We all have different levels of risk tolerance. You don’t need to stress yourself out to grow. You just need to challenge yourself in a way that stimulates you. Lift weights that are heavy and which tax your muscles… but which you can still successfully lift. Afterwards you may feel spent, but you’ll also grow from the experience. If you only do what comes easy for you, you’ll suffer from atrophy, and life will become rather boring and pointless.

Why an online business?

In the age of the Internet, I think almost everyone should have an online business if only for the growth experience. It doesn’t cost much to start one, but it will teach you so much. Perhaps the greatest benefit is that you’ll learn you do have something of value to share with the world, something that can generate income for you for the rest of your life.

In a way I’m jealous of the teenagers and 20-somethings who are growing up so Internet savvy. Any of them could start their own online businesses and get ahead financially at a young age. I would have loved to have been doing this in high school or college. It’s terrific that some people are becoming millionaires at such a young age, but I think the real success stories come from those who find a way to generate just a few thousand dollars per month, enough to cover their expenses.

Building traffic

Running an online business is deceptively simple. Look at my web site, for example. The structure isn’t very complicated. It’s mostly just a lot of content. But it consistently generates a nice five-figure monthly income. Anyone can do it, right?

Unfortunately, not everyone can do this. People try and fail all the time. The success stories get a lot of attention, but there are orders of magnitude more failures.

The key factor in building a successful online business is traffic. If you can’t build sufficient traffic, you won’t be able to generate much, if any, income. And unfortunately most people are really bad at building traffic. They apply completely inept strategies that don’t work, and they usually give up within a few months after starting.

Building traffic is not remotely easy for most people. This problem isn’t unique to the web though. You see it in every field. Some authors sell millions of books, while the average book doesn’t even sell 5,000 copies. Lots of people can write a book, but relatively few know how to sell a book. Lots of people can create a web site or blog these days, but few know how to attract large amounts of traffic.

If you can successfully build lots of traffic, it’s fairly easy to generate income from it. You also have time to figure it out. If you can grow your traffic, you can maintain your traffic, and that gives you time to figure out how to monetize the traffic.

In the past I’ve written articles trying to teach people how to build successful online businesses, including How to Make Money From Your Blog and How to Build a High-Traffic Website. Those were long, detailed articles, and both have become extremely popular in the blogosphere. I didn’t charge any money for this content — it’s all free. Those articles inspired a lot of people (hundreds that I know of) to enthusiastically start their own websites. Some of those people are doing quite well now, but most that I’ve been aware of have failed miserably.

Why most people fail

Why did most people fail? I think the reason was that the whole process of running an online business is just too complicated for most people. There are lots of ways to screw it up. It pained me to visit some of those sites and notice a dozen glaring mistakes within the first few seconds — blogs that didn’t enable permalinks, cutesy headlines with no keywords in them, bad choice of topics, page titles that still used the WordPress default format, hideously suboptimal ad layouts, hidden or missing contact info, etc. Any one of those mistakes could cripple a site’s results. More than one is a practically a death sentence. Such mistakes cause problems both for human visitors and search engines.

But at the same time, there were teenagers humming along just fine, generating four figures in monthly income after working on their sites for 6-12 months. They didn’t necessarily get everything right, but they were Internet savvy enough to fix the big problems early.

What bothered me most about this was that people were too often failing because of the technology. Many of them had great ideas and very good content. It was a shame to read some of their articles and think to myself, This is great stuff… too bad no one will ever see it.

The cruel and unfair part of online business is that if you aren’t very Internet savvy, you’ll make mistakes on the technical side that you’re totally oblivious to. You may get the content side right, but the technology will bite you and cripple your results.

In my “How to Make Money From Your Blog” Article, I did correctly identify this problem and suggested that 99 out of 100 people would fail because of it. But it’s still a pretty unfair situation. There are people who can write great content who really deserve to be getting a lot of readers, but because they don’t understand permalinks, RSS feeds, pinging, or other technologies, they’re doomed before they start.

Once I saw this happening, I basically decided I’d better shut up about encouraging people to run an online business. People kept asking me for new articles on the subject, but I didn’t think it was a good idea. I was concerned I’d be doing more harm than good.

A new solution

Recently I came across a good solution to this problem — a way for people to build a successful online business that doesn’t require them to become technology gurus.

What I recommend is a service called Site Build-It — it’s an all-in-one solution for creating and building an online business. You pay an annual fee for the service, and they provide you with all the tools you need to build an income-generating website. They host the site for you, they help you register your domain name, and they provide integrated tools like point-and-click page generators, built-in blogging, form builders, RSS feeds, and lots more. Many of these details will be handled for you, so you don’t have to worry about them.

You still create your own content, and you use their tools (or your own familiar tools) to create a site based on your unique ideas. You focus on the content side. They help you with the technical implementation side.

I don’t recommend this solution for everyone. If you’ve already built a successful website that generates thousands of dollars a month for you, you won’t need this. I don’t need it myself. But if you’re one of those people that have been held back by the technical complexity, I encourage you to check it out. This is the kind of solution I’d recommend for my non-programmer friends who want to get something going online but need help with the technical side.

Running an online business can be a wonderful growth experience, and the income and freedom it can provide is certainly nice too. People really shouldn’t be deprived of this opportunity for technical reasons. The self-publishing power of blogging technology has gotten us partway there, but it’s only one piece to the puzzle. I encourage you to take a good look at Site Build-It, since I think you’ll find that their system fills in the remaining gaps, putting online business success within your reach.

This is by no means a get-rich-quick program. You’ll still need to put in the time and energy to create quality content for your web site, but at least you won’t have to worry as much about the technical side.

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How to Make Lots of Money During a Recession

Original post:

“How to Make Lots of Money During a Recession”

December 9, 2008:


A recession is possibly the best time to launch a new business or to expand an existing one. It’s also a great time to get ahead in your career. I know this sounds counter-intuitive, so let me ‘splain.

First, the media goes nuts during a recession. They turn a little bit of negativity into a mountain of pessimism. This makes a lot of people financially paranoid. People become socially conditioned to expect the worst.

If you buy into this social hysteria, you become a victim too.

But if you tune out such stupidity (not watching TV helps a lot) and maintain a grip on rational thought, you’ll see some amazing opportunities popping up everywhere you look.

During such times people get scared and start cutting back on expenses. They cut some of the fluff from their lives. They stop buying so much stuff they don’t need.

This causes some businesses to do poorly, especially businesses that don’t provide stuff we really need. We can live without new credit cards and gas-guzzling SUVs for a while. Those non-essentials can be put off.

We also become more sensitive to receiving genuine value. When we spend money, we want to make sure we’re getting a fair deal.

Consequently, businesses that provide genuine value can actually do better during a recession. More people will flock to those businesses in tough times, while the fluff businesses will become more and more paranoid.

In the USA there are a lot of fluff businesses. Many are based on the moocher mindset, trying to extract money without providing fair value in exchange. A lot of the dead or dying financial companies are like that. The American auto industry has been contracting as well, at least in part because they’ve been creating inferior products that people don’t really need. (Erin and I own a Honda, despite the fact that we could have gotten a significant discount on GM cars because two of my family members used to work for GM. We looked at some GM cars and quickly concluded they sucked. Other family members weren’t so lucky.)

A lot of people have been learning that job security doesn’t mean much these days. More than 500,000 Americans learned this lesson last month when they lost their “safe and secure” jobs.

The Stupid Approach to Making Money
Lately I’ve seen a lot of people, some of them friends, do some really dumb things in an attempt to earn more money. They buy into lame money-making programs, join and promote useless MLM schemes, and fall prey to scammers.

The common pattern is always the same — they’re focused on trying to make more money. They make it their top priority. They think about it constantly. But they keep getting sucked into trying to make money without providing any real value, and it’s unsustainable.

In the end this sort of thing eventually self-destructs. The only way to succeed with it in the long run is to find lots of suckers and basically rip them off in order to enrich yourself. Most people have a strong enough moral resistance to this sort of thing that they’ll sabotage themselves from going too far with it. This isn’t a path of long-term abundance. It’s a path of scarcity.

As a general rule, the people I know who are most focused on trying to make more money this year are doing worse, not better. In some cases they’re doing much worse. A few have lost or are in the process of losing their homes.

The exceptions are those that are able to sufficiently kill their conscience, so they can remove any incongruencies about ripping people off. But again, this is a pretty rare exception. Most people would rather deal with scarcity than knowingly rip people off to get ahead, so they just make the bare minimum to meet their needs and avoid getting ahead.

The Smart Approach to Making Money
There is a smarter approach, however.

Instead of focusing on trying to make more money, put your time and energy into CREATING and DELIVERING real value. Find a way to give people what they want and/or need.

Take note that the keywords here are CREATE and DELIVER.

Creating value means expressing your unique talents and skills in a way that can potentially benefit others.

Delivering value means ensuring that other people are actually receiving and benefiting from the value you’ve created.

If you don’t do both in some fashion, then it’s going to be hard for you to generate sustainable income, especially during a recession. I’ll explain why.

If you only create value but don’t deliver it, then your value isn’t being received by anyone. So how can you receive value (such as money) in return?

I see this problem a lot with creative types such as would-be artists, musicians, and writers. They may spend lots of time honing their craft, but if they don’t actually get that value into the hands of sufficient numbers of people, they struggle financially, and this hurts them creatively too. A goodly number of these people are currently seeing their homes in foreclosure now.

The sad thing is that some of these people work very hard. But they spend too much time creating and not nearly enough time delivering. They watch people they consider hacks pull ahead of them. The hacks may not be as good on the creative side, but at least they’re getting their value into people’s hands, and on some level people are appreciating their work.

I went down that road myself. In the late 90s, I went bankrupt, even though I was working very long hours and creating a lot of potential value in the form of a computer game my company was developing. My problem was that I didn’t do a good job of getting that value delivered. I relied on publishers to do that, and for various reasons the game was never released. That resulted in years of wasted effort, aside from the valuable learning experience that is. So I know where this road leads because I traveled it.

On the other hand, if you only deliver value but don’t create it, then you’re delivering someone else’s value. This isn’t a terrible approach in the short run, but it’s a short-sighted long-term strategy if this is all you do. There’s nothing particularly special about delivering other people’s value. Anyone can do it. Anyone can sign up for affiliate programs or join an MLM program or become a reseller. If this is your primary means of generating income, your long-term outlook is weak. The better this works for you, the more it will draw competitors into your field. Eventually everyone will be working harder and harder for scraps. This happens all the time. This strategy can be especially weak during a recession, as more people turn to less expensive sources for the same value you deliver, squeezing your profit margins thinner and thinner.

Bloggers fall into this trap when they rehash other people’s content and don’t really have anything unique or compelling to say. A year later their niche is flooded with competitors doing the same thing. And hardly anyone is earning decent income from it.

The most viable long-term strategy is to create AND deliver value. You can mix and match other strategies with it, but this should be your primary method of income generation. If you get good at creating and delivering value, you can basically write your own ticket and enjoy lots of abundance.

A Choice of Mindset
I know a lot of people are dealing with financial challenges these days. Las Vegas is basically the foreclosure capital of the USA right now. I know people who’ve lost their homes. I see “bank owned” signs all over the place.

If you’re going through something like this right now, I totally empathize with you.

However, I have to point out that the pattern of what causes this is so clear, it’s getting a bit ridiculous to see it play out over and over again.

Generally speaking, people who CREATE and DELIVER value are doing just fine. In fact, I’d say most are doing better, not worse. Many of these people are seeing their incomes go up during this time.

People who don’t CREATE and DELIVER value are seeing their finances grow progressively worse. This leads many of them to panic, so they head even further away from creating and delivering value (such as by chasing lame money-making schemes), which only quickens the decline to insolvency.

I know it seems logical that if you’re seeing your finances decline, then you should focus single-mindedly on trying to make more money as quickly as possible. People fall into this trap all the time. I used to fall for it too. This is absolutely the wrong strategy though. I know that must sound counter-intuitive.

The correct strategy is that when you see your finances decline and you want to increase your income, then you need to focus on CREATING and DELIVERING more value. If you do that, then you’re doing the very thing that will generate a sustainable income increase.

What is money? Money is simply a medium for exchanging value. Money is what you receive in exchange for the value you create and deliver. If you can increase your outflow of value creation and delivery, you can increase your inflow of money received.

If, however, you try to increase the inflow of money without increasing the outflow of value, you’re trying to get something for nothing. This approach is untenable and will ultimately collapse. Please don’t waste your time on it.

I actually figured this out right around the time I was declaring bankruptcy. I was totally broke, yet I found a way to focus my energy on creating and delivering value instead of on trying to scrape together more money. Within about six months, I was back on my feet financially, and year after year my financial situation just kept getting better. I started on this path about 9 years ago, and I’ve maintained a nice positive cash flow every year since then.

I know that when you’re in a financial crunch situation, six months may seem like a long time. But it doesn’t matter if it takes you several months or several years to get in the habit of creating and delivering value. The time is going to pass anyway, and this habit will serve you well for life. Be patient and get started. It doesn’t matter what happens to the economy — if you keep creating and delivering value, you’ll do just fine.

A Record Year
Financially, 2008 was the best year ever for Erin and me.

I expect that 2009 will be an even better year for us, regardless of what happens to the economy. How do I know? Because it’s another year we can create and deliver value, adding to what we’ve already created.

Why are we enjoying increases while others are experiencing decline?

First, it helps that we don’t have jobs. I haven’t been employed by someone in more than 16 years. Many people mistakenly assume that being jobless is the riskier route, but that’s nonsense. It’s much less risky to control your own means of creating and delivering value than to be a pawn of some larger entity. No matter how bad the economy gets, Erin and I can’t get fired or laid off. So our career paths enjoy much more stability.

Secondly, while others are tightening up and cutting costs, Erin and I focus our attention on creating and delivering more value to people. The way we go about this may seem a bit counter-intuitive at first glance.

For example, I wrote a lot about diet and health this year, such as by sharing my experiences with the raw food diet.

That may not appear to be a very sexy topic. Some people find it totally uninteresting and would prefer that I write about other things. My health articles never make it big on social bookmarking sites, so they don’t generally yield a major traffic boost either.

However, such articles can provide a lot of value to people who are interested in those topics. Many people have made significant lifestyle changes after reading those articles, improving their health and/or enjoying significant weight loss. For some people the benefits have been amazing.

So even though these articles might not seem too exciting at first glance, they make a difference in people’s lives. Obviously they don’t affect everyone equally, but that’s okay. They certainly do a lot of good. They deliver value.

Many bloggers post content with the intention of getting something, such as links, attention, or sales. I’ve done some of that too, but I generally avoid creating that style of content. Instead I remind myself to stay focused on creating and delivering value. I know that when I keep my focus on that side, the rest takes care of itself.

This is an example of such an article. I didn’t write this piece to get something from you. I don’t expect it will become a huge hit. I know that because of the length, many people won’t even bother to read it.

But I also know that for many of the people who take the time to read it, this article has the potential to create some subtle yet helpful shifts. It may give someone the extra insight needed to get moving in a new direction. Someone, somewhere will receive positive value from it.

That’s all I intend with this article. Just provide some kind of benefit to someone who could use a little encouragement in the right direction. It’s not that complicated. This sort of focus inspires me to share what I’ve learned openly and honestly, even if it runs contrary to the way most people think.

I know this approach sounds overly simplistic, but if you get this — if you really get it — then it’s really not that hard to generate plenty of income.

Turning Value Into Income
So how does one generate income from creating and delivering value? Can’t you run into a problem of creating and delivering lots of value and making no money from it?

As it turns out, making money is the easy part. If you can create and deliver value to people, the income opportunities will literally come to you. People will practically line up with ways for you to make money. I’m serious.

Here’s how this works.

If you get good at creating value, you can connect with other people who are good at delivering value. They deliver your value, such as by selling it, and they pay you a royalty, commission, or licensing fee.

For example, Hay House offered me a book deal last year, so I wrote a book called Personal Development for Smart People, and it was published in September. I received an advance for the book, and I’ll also receive ongoing royalties based on sales. I might even receive royalties from this book for the rest of my life, especially since the content is timeless. Also, writing a book has lead to other opportunities, such as paid speaking engagements. So in this case I created the value (the book), but others deliver it.

Now suppose you get good at delivering value. In this case you can generate income by plugging other people’s value into your delivery system. For example, my blog is great at delivering value. It’s a very efficient medium for that. But since I give my value away for free, it doesn’t generate income directly. However, I can generate plenty of income by promoting other people’s products that I like. Then I split the profits from sales with the publisher. I earn six figures a year just from doing that. The product publishers come to me. I get way more offers for this sort of thing than I can handle. It doesn’t require a lot of work to do this. Once you have a system for delivering value, you can plug other people’s value into it and generate lots of extra income.

If you have the means to create AND deliver strong value, you’ll have so many opportunities it will be totally ridiculous. First, you can plug the value you create into other people’s delivery systems, so you can earn ongoing royalties and such. This is easy residual income. I’m still getting checks every month for deals I entered years ago.

Secondly, you can plug other people’s creative value into your own delivery system. You pay them a royalty on the sales, or they pay you as an affiliate. Once again you generate ongoing residual income. As long as you’re selective about the products you promote, doing your best to ensure that they provide strong value, everyone is happy, and everyone wins.

Thirdly, you can plug your value into your own delivery system. Strangely, this is something I haven’t done yet with my blog, although I used to do it all the time with my computer games business. This is something I intend to explore in 2009. It simply means that I could create and sell my own products direct. Many other bloggers have already done this with great success, releasing e-books, audio programs, DVDs, etc. They create the value and sell it directly to their visitors.

A big chunk of the income I received in 2008 was from work I did in previous years. I could do no work for all of 2009 and just live off the residual income I know is coming. That’s a nice situation to be in. It’s no accident though. Years ago I decided that this is how I wanted to set up my financial life, and then I focused on creating and delivering value to make it work. There’s no reason you can’t use the same strategy. It isn’t trademarked. 🙂

Avoiding Distraction
Once you develop the habit of creating and delivering value, it’s pretty hard to fail. However, it’s very easy to get distracted along the way. Distraction is perhaps your biggest obstacle.

You can’t get sucked into every money-making scheme that crosses your plate. Getting sucked into a job, where you have to trade hours for dollars, is just as bad. These are dead ends you should avoid by any means.

You have to stay focused on creating and delivering value. Everything that detracts from this focus should be viewed as an expense, obstacle, or just plain evil.

This is so important, but most people just don’t get how important it is.

Getting a job is such a bad idea if you want to enjoy long-term financial abundance. The odds of success on that path are so low, it’s not even worth considering.

Seriously, you are better off being broke and homeless, so you can focus on creating and delivering value from that place. You’re much worse off if you have to waste day after day showing up to work for someone else. That won’t move you closer to financial abundance. It will only distract you further.

If I had to choose between being homeless and getting a full-time job, I’d go the homeless route. Having a job would be 10x worse. As a homeless person, I could stay hungry and focused on creating and delivering value. I might not have the means to produce much value at first, but at least I could get out there in front of people and deliver something. It would be a good start on the right path.

A job is just a monstrous distraction. In many ways it’s a modernized form of slavery.

Homelessness is a huge upgrade from traditional employment. Have you ever talked to a homeless person? Some of them find the idea of having a job insulting — it represents a loss of freedom. Sure you smell better and can get a nicer place to live, but you lose your humanity in the process. Perhaps such people realize something you don’t.

Employment is the ultimate form of destitution.

Fortunately, employment is an easy problem to fix. If you have a job, just stop showing up. The rest will take care of itself. Pretty soon you’ll feel some motivation and drive to start creating and delivering value, especially if you happen to like eating.

Genuine opportunities are based on creating and/or delivering value. If you see something that looks like a new opportunity, and it doesn’t require you to create value, and it doesn’t require you to deliver value, then it isn’t an opportunity. It’s a total waste of your time.

Is creating and delivering value harder than getting a job? I would say no, not at all. Having a job is a lot harder. With a job you still have to provide some form of value usually, but all the residual benefits you produce turn into residual income for someone else. So you’re already doing most of what needs to be done, but you aren’t enjoying any of the benefits. In the long run, you’ll probably have to work much harder if you have a job, but the bulk of the rewards will go to someone else. On the one hand, that’s generous, but on the other hand, it’s quite dumb.

I could get a job as a writer and get paid a certain amount for each word I write. But then someone else owns my work, and all the residuals from that work go to them. Alternatively, I could write articles for my own website and retain the freedom to republish them as books someday, use them to generate traffic (and thereby income), license them for various publications, use them to promote my book, etc. The correct strategy is a no-brainer really.

Trying to make money is itself a distraction. When you focus on making money, too many things will catch your eye. You’ll run around like a chicken with its head cut off, chasing down all sorts of things that look like opportunities. You’ll waste a lot of time and energy if you chase dollars.

Creating and delivering value is simpler. This focus is well-aligned with truth, love, and power.

When you create and deliver value, you can be open and honest about what you’re doing. You get to spend most of your time doing stuff you’d naturally enjoy. It’s pleasurable to hone a craft you’re passionate about, whether it be writing articles, composing music, or planting gardens. It’s much harder to do boring, non-creative work day after day. It’s also very empowering to share your value with others and to see that you’re making a positive difference in people’s lives.

Once you make a habit of creating and delivering value as your primary career focus, you won’t want to go back.

There’s More to Life Than Money
Of all the things I do as part of my “work,” making money plays only a small role. Despite having written some popular articles on the subject, I spend little time thinking about money these days.

I don’t even bother to set financial goals anymore. That seems totally pointless to me.

Sometimes months go by, and I don’t even know how much money I’m currently making. I just know there’s always plenty and that I’m earning more than I’m spending. The gap is wide enough that I don’t need to do any special budgeting or fussing with figures.

The reason this works for me is that I focus on creating and delivering value. I know that as long as I keep doing that, I don’t have to do anything special to try to make money. New opportunities just keep showing up. It’s not that difficult to maintain.

I remember when I was at a conference in 2004 where Dr. Wayne Dyer was speaking. He said that people would come up and say, “You know, Dr. Dyer. Some people say you’ve made a LOT of money.”

Dr. Dyer’s response was, “They would be right.” 🙂

He went on to say something along these lines: “It’s not my fault! I just keep doing what I’m doing, and there’s always plenty of abundance there.”

At the time it was hard for me to relate to this mindset. It seems a bit too unrealistic and exceptional. But still… I wondered what it would be like to live at that level, where you could just assume abundance and it would be there for you. No striving or struggling. It took a few years, but I’m finally grasping what that sort of mindset feels like.

I’d say it’s not really a complete mindset by itself though. I doubt very much that Dr. Dyer focuses a lot of attention on trying to make money. I think most of his attention is elsewhere, wrapped up in the material he writes about. And that’s exactly where it should be.

Having written about two dozen books, it’s safe to say that Dr. Dyer has internalized the concept of creating and delivering value. I have it on good authority that his books sell quite well too. (We share the same publisher.)

Incidentally, Erin and I finally had the chance to meet Dr. Dyer in October at the speakers’ dinner for the I Can Do It! Conference. We only spoke with him for a few minutes. He was very warm and friendly.

This whole abundance mindset might sound really annoying if you’re dealing with financial scarcity right now. I can totally relate. I’ve been there, and I’m sure I’d have been equally annoyed if someone said this sort of stuff to me back then. I’d have been vehement that making money was NOT easy because I tried very hard to do that and failed big at it. Ironically the real problem was that by focusing on making money, I was making a huge mistake.

The key is where you focus your attention. If you focus your attention on making money, I can virtually guarantee that you’ll have a long and difficult road ahead of you, filled with setbacks and disappointments. If money is really what you seek, good luck with that. All you’ll do is give more and more of your power away, and you’ll end up living a pretty empty and shallow life.

Another corrupt form of thinking is to focus your attention on attracting financial abundance. Law of Attraction promoters often present this as a good idea. I once thought it was a good idea too. Now I realize it’s a dead end. It will just run you in circles. The irony is that in order to enjoy real financial abundance, you want to be thinking about money as little as possible.

I know it sounds like focusing on money is the right idea. I assure you that it’s a mistake. If you need to take several years to figure that out the hard way like I did, be my guest. But you’ll be really pissed that you could have saved yourself all that trouble if you simply let these ideas sink in a bit deeper. I hope that on some level what I’m saying strikes you as common sense. But I know I’ll be getting emails five years from now from a few people who went the other route. I hope you aren’t one of them.

Try to recognize the truth that focusing on CREATING and DELIVERING value is the smarter, more sane approach to long-term financial abundance. You may start out a bit slow at first, but eventually you’ll learn how to get good at both pieces of this puzzle. Once you have both aspects working reasonably well, it’s awesome. Just plain wonderful. And it leads to a really fun and exciting life too. Lots of freedom. Lots of joy. Plenty of cash. And yet the cash doesn’t even matter.

The nice thing about having plenty of money is that you can largely ignore it. You can focus your attention on doing more important, more interesting, and more enjoyable things. The funny thing is that it’s this sort of focus that creates financial abundance in the first place. Then you come full circle and realize that you never needed money at all. You just needed the courage to go after your dreams full steam ahead, even when you were dead broke. You needed to stop hiding behind a lack of money as an excuse not to live your best life.

If I could learn and apply this lesson while going bankrupt and having less than $100 in the bank, surely you can apply it today. I learned that I could create and deliver value even when I had no money and few resources. It wasn’t the greatest value in the world mind you, but at least it was something. I focused on creating something people would like and enjoy. Then I got it into their hands and made sure they enjoyed it. Back then it was a simple computer game. Today I do pretty much the same thing with blogging. The content is different, but the overall strategy is the same.

The DELIVERING part needn’t be complicated. If you just create something and share it online, other people will spread it around if they like it.

If you’ve been putting your value out there for months and months, and you haven’t been able to generate much interest from others, that should tell you that your mistakes are on the creative side. The feedback is that people don’t care for what you’re producing. You think you’re creating value, but the world is saying, “Not good enough; we don’t need or want this.” So you need to adapt to that feedback and use it to improve. Let it encourage you to go deeper within yourself, so you can be more genuine and authentic. Become more real and less phony. Keep working at becoming a more expressive creator until people start to take notice. Then you’re golden.

What About the Economy?
Personally I think that economic recessions, including the current one, are a good thing. Recessions help to weed out the crappy companies that aren’t creating and delivering value people want. Many of those companies were doing a good job at one time, but they failed to keep pace. As our values change, our companies need to adapt. Companies that can’t do that deserve to die off, and the jobs they created should be eliminated. They’ll eventually be replaced by new companies that have a better sense of people’s current needs and desires. Companies that just don’t “get it” will be replaced by companies that do.

Consider the notion of bailing out the failing U.S. auto companies by having the taxpayers fund them. Is this a good idea? It’s okay except for one small problem — it’s STUPID! It’s one of the dumbest things our political reps could possibly do with our tax dollars. An auto company bailout is definitely not in the best interests of our country, nor is it in the best interests of the auto workers themselves. It’s totally short-sighted. And FWIW I think the whole financial bailout was just as dumb.

I have family members who used to work for GM for years (not in the automobile division of the company though). If they were still working for GM today, I’d sooner see them lose their jobs and have to find new work elsewhere than encourage them to live under the illusion that their company should continue doing business as usual. As I mentioned previously, Erin and I bought a Japanese car in 2006 even though we could have gotten a great price break on a GM model with the family discount. We just didn’t like any GM cars.

During a recession some companies are going to die off. That’s a good thing. To artificially prop up the proven market losers is just dumb. Sure, it will have some rippling consequences. But those ripples are necessary. We need that sort of self-correction to prevent bigger problems down the road. We need to send a message that if you fail to create and deliver value people genuinely want, your business will ultimately fail, and no amount of political lobbying will save you. Of course we get the opposite result when too many people think that the point of life is to chase dollars, especially our politicians. Can you blame them though? Have you ever been known to fall into the same trap?

It’s better — and much more compassionate — for millions of auto workers to lose their jobs and be re-integrated back into society, where they can start doing socially useful work again instead of wasting their time doing work that simply isn’t needed anymore. If it takes years, it takes years. There are other companies that are doing a better job of providing what people want and adapting to the planet’s changing transportation needs. Giving more money to the losers is a stupid strategy.

Similarly, if you work for a company that is falling out of sync with creating and delivering value that people want, you should indeed lose your job. It’s better to retrain yourself to do more meaningful work elsewhere than to waste your time doing work that isn’t needed. Becoming obsolete is a trap that can be avoided. Even if you’re an employee, you still need to make sure you’re contributing to the creation and delivery of real value. If you fall away from that, it’s only a matter of time before you get the axe, so don’t be too surprised when it happens.

A Value-Centered Career
How do you know if you’re creating and delivering real value?

Ask yourself these questions: If you stopped doing what you do, who would care? Who would object loudly? Who would revolt?

If you’re creating and delivering genuine value, and you suddenly stop, people will notice. People will definitely care. Your contribution will be seriously missed. There will practically be rioting in the streets.

Such people may not even credit the value to you directly, especially if your contribution remains somewhat anonymous, but they’ll soon detect that something important is missing from their lives. Even if they don’t know your name, the removal of your ongoing value creation and delivery will have a definite effect.

If, however, hardly anyone cares that you stopped, that should tell you something. It means that people just didn’t value your creative output… not really. What you were doing was either unnecessary or easily replaced. You weren’t yet living as a conscious, self-actualized human being. You held back from shining as brightly as you could have.

You have a choice of whether or not you want this to be your fate. You may have been conditioned from a young age to view your life path in terms of getting a job and making money. Go ahead and live that way for a few years if you think it’s intelligent. You’ll soon see what a pointless, soulless dead-end it really is.

When you finally begin to hear that subtle inner voice screaming at you, “This is just so wrong,” realize that it’s still possible to live a life of fun, freedom, and fulfillment — and still make plenty of money and not starve. But in order to get there, you have to focus on doing what really matters. You must clear your head of all that socially conditioned nonsense and stop doing what everyone else is doing.

Start living as a conscious human being, not a mindless minion. Focus on expressing your child-like creativity on a daily basis. Stop thinking so much about making money, and focus on connecting with people and sharing your creations with them instead.

Create and deliver. Create and deliver.

The correct focus for financial abundance is so simple it’s ridiculous. You learned it in kindergarten.

You: “Hey, look at this picture I made!” (Value created)

Adult: “Wow. That’s awesome! You made my day!” 🙂 (Value received)

My five-year-old son and eight-year-old daughter pretty much have it figured out. If they just keep doing what they naturally like to do, they’ll be able to enjoy financial abundance as adults too.

My job as a parent isn’t so much to teach them something new in this area — it’s to prevent them from being brainwashed into thinking like everyone else.

It took me about 5 hours to write and edit this 6,000-word article. I wasn’t even planning to write an article today. But I got inspired by an idea, so I sat down and wrote the whole thing in a single sitting.

My investment of time and energy on the creative side was fixed. But this article will keep delivering value to people for many years to come. That’s a good investment then, isn’t it?

It doesn’t matter whether or not this article generates income for me. I don’t think about it like that. I just know that if I keep creating and delivering value, I’ll continue to enjoy financial abundance, and I’ll feel really good too. Money is basically a non-entity. It doesn’t motivate action, nor does it serve as a reward. It’s just something that recedes into the background while real life is unfolding.

I’d love for you to be able to enjoy similar benefits if this is something that appeals to you. It all starts with the choice of where you focus your attention. The more you pursue your own creative self-expression, the less you’ll have to fuss over money.

The irony is that this is probably what you tell yourself you’ll do when you finally have enough money, but that sort of thinking is a trap that will only keep you stuck. The way you would live if/when you’re enjoying financial abundance, start living that way now, for that’s the very strategy that will produce the abundance you seek. And when you begin to experience financial abundance, you’ll realize that you never needed it to begin with. You just needed the courage to start expressing the real you under the conditions you find yourself in this very moment.

This article has taken so many twists and turns, I think I’ve left the original title far behind by now. But somehow I think it still fits. 🙂